Aurora Artisans® —Your Key to the Web™

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If you need a brush-up on some of the early, basic internet terms, a glossary in pdf format is available Here.

Or more information is also available at Aurora Artisans.

See a few of our designs at right >




Keep in mind that, for the most part, less is more. Naturally, everyone wants something snazzy that will attract visitors, but a glaring, poorly organized site with a lot of gadgets will actually send visitors away.

Load time is crucial. It's essential to reduce the size of images [the KB, not the screen inches]. If someone has to wait for a page to load, usually, they won't. They leave.

While Flash is good, flashy is bad. And Flash has to be well done. Motion for the sake of motion is just tiresome.

Colors should be harmonious. Sound should never be on a site unless it has a very specific purpose, such as in a video of a reading or song.

Most important, a visitor should know within a few seconds what the website is about.


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